Chart 1: Overseas Luxury Brand Advertisers Comparison
Christian Dior and Chanel were the top advertisers among the brands in terms of both total ad spends and number of campaigns, followed by Armani, Hermes and Burberry.
The main product promoted by these luxury brand advertisers was Cosmetics; meanwhile Skin Care Product and Fashion were the second focus of the brands in China online advertising.
Chart 2: Number of Campaigns by Month 2009
In terms of advertising period, luxury brand advertisers had the highest number of campaigns in Dec during the year.
On the media planning strategy front, luxury brands were using 3-10 publishers each to advertise their products during 2009, where most of them are portal sites or sites targeted to ladies, e.g. MSN, Yoka, Sina, Only Lady , Elle and etc.
